About Chevy Chaser and Southsider Magazines

Chevy Chaser Magazine and Southsider Magazine are shameless advocates for community, neighborhood, and readers. Using an ever-evolving palette of highly targeted information services including direct mail, print, web and email, we strive to deliver thoughtful, relevant, useful, humorous, enlightening and – above all else – independent, locally produced information that highlights the best Lexington has to offer; written and produced by local writers, editors and publishers committed to professional integrity and the readers they serve.


Chevy Chaser and Southsider Magazine Readers are:
Active and Healthy:
• 42% (30,800) attended college/professional sports events.**
• 68% (49,500) voted in local, state or national election.
• 82% (60,100) have lived in city 10+ years.
• 37% (26,900) exercised 12+ times at a health club.**
• 82% (60,000) have health insurance.
• 17% (12,400) played golf 3+ times.**
• 30% (21,700) went hunting/fishing.**
• 31% (22,600) dieted 4+ weeks.**

Click here for the 2014 Chevy Chaser and Southsider editorial calendar

Wealthy and Professional:
• 48% (21,100) are white-collar workers
• 6% (3,900) are business owner, partner or corporate officer.
• 28% (20,300) are working women.
• 60% (43,400) have annual household income of $50,000 or more.
• 48% (34,900) have annual household income of $75,000 or more.
• 27% (19,500) have annual household income of $100,000 or more.
• 70% (50,800) have CDs, IRAs or 401Ks.
Homeowners:
• 87% (63,300) are homeowners.
• 23% (17,000) plan to remodel their home.*
• 38% (27,300) own a home valued at more than $200,000.
• 84% (61,400) participated in lawn & gardening.**
• 20% (14,300) plan to buy new furniture.*
• 12% (9000) plan to purchase a major household appliance*
Well Dressed Consumers:
• 43% (31,700) purchased men’s clothing in the past 4-weeks.
• 60% (44,100) purchased women’s clothing in the past 4-weeks.
• 36% (26,400) purchased children’s clothing in the past 4-weeks.
• 30% (22,100) plan to purchase a car, truck or SUV. *
• 15% (11,000) plan to pay $20,000+ for their next vehicle.
• 18% (13,400) ate at a sit-down restaurant 4+ times in the last 2 weeks.
• 14% (10,100) shopped at jewelry stores.**
• 50% (36,500) purchased 12+ books from a books store.**
• 60% (44,000) purchased bottled water.**

Age Analysis:

Wise:
• 82% (60,000) have attended college.
• 57% (41,700) have a single and/or advanced college degree.
• 23% (17,000) plan to take a college level course.*
Cultured:
• 14% (9,700) drank wine 3+ times in the last 2 weeks.
• 47% (34,300) attended the opera, symphony or theater.**
• 32% (23,100) attended a rock or country concert.**
• 40% (29,400) attended a movie theatre in past 4-weeks.
Traveled:
• 27% (19,500) domestic air travel 3+ times.**
• 19% (13,700) foreign air travel 1+ times.**
• 22% (16,000) primary business air travelers.**
• 18% (12,900) drive 350+ miles per week.
Close to Your Business:
• 92% live in Fayette County.
• Remainder live in contiguous counties.
* in the next 12 months. ** in the last 12 months.

All demographics and readership estimates are based on research conducted by the Media Audit for Lexington, Ky. a syndicated service available from International Demographics, Inc. To find out more about our readers ask your advertising executive for research related to your specific business.