Lexington, KY – Thursday will see 108 central Kentucky non-profits participating in the GoodGiving Guide Challenge vie for $100,000 in matching funds in the challenge’s Endow the Bluegrass Day.
Starting Thursday morning at 8 and running through midnight, or until the $100,000 in $.50 matching funds is exhausted, all money raised will go into a new or existing non-profit endowment at Blue Grass Community Foundation (BGCF) for the benefit of each qualifying non-profit.
Non-profits that do not already have an endowment established at BGCF can still participate and qualify for the matching funds if they raise $5,000 Thursday (non-profits without an endowment at BGCF that raise less than $5,000 will still get the donations as part of the regular GoodGiving Guide minus the match).
Donors can make contributions of any size which will be matched $.50 on the dollar on contributions up to $5,000 per non-profit for a maximum match of $2,500 per nonprofit, per donor. Donors may contribute to as many nonprofits as they choose.
“Supporting non-profit excellence, sustainability and endowment building are all central to the mission of Blue Grass Community Foundation,” said BGCF President and CEO Lisa Adkins. “The best part is that the $100,000 endowment matching pool will generate at least $300,000 in new, permanent charitable assets for Bluegrass non-profits.”
The third annual GoodGiving Guide Challenge was just $11,055 shy of it $1 million goal as of 12:30 Tuesday. The challenge started with a goal of $100,000 for the initial GoodGiving Guide two years ago and the joint project between Smiley Pete Publishing — parent company of — and the BGCF more than doubled those expectations as the initiative brought in $205,000 in its first year.
In 2012 the challenge sought $400,000 and came out with $586,000.
This year’s campaign started on Nov. 1 and will run through the end of the year.