Peter Millar, a luxury apparel company, has launched a new in-store concept shop with Keeneland. This is the company's ninth addition to its signature Crown Collection, according to a press release.
The outlet, a 170-square-foot Peter Millar Crown Shop, will offer an expanded selection of specially merchandised Peter Millar apparel, along with customized display fixtures. The company offers a wide range of casual sportswear, tailored dress finishings, and luxury and performance golf attire.