Lexington, Ky. - Weekend weather permitting, Fifth Third Bancorp will this weekend begin a signage change on the Financial Center building in downtown Lexington.
Spokesman Brant Welch said the company's new logo, developed in 2007, has been appearing on its locations throughout Fifth Third's 12 state footprint, including a couple of local branches in Lexington.
Welch said the swap to begin on the south face of what most refer to as "the big blue building" on Main, Mill and Vine Streets will take at least two weeks to complete. Weather, wind in particular, is a determining factor in whether and when to proceed.