Andres Cruz was media savvy even as a young boy in his hometown of Alajuela, Costa Rica, just northwest of San Jose. "In Costa Rica, the newspaper plays a very important role in society. You go to every corner, they sell papers, they have their little newsstands. My mother was a teacher, my father was a Mercedes mechanic, and so from a very early age we were introduced to the importance of media," Cruz said. "As a child, I wanted to read everything on the newsstands. It opened up the entire world. Not surprising in a country that is known for having one of the highest literacy rates in the world.
As a student of sociology at the University of Costa Rica