Lexington, KY - IMG, in conjunction with the University of Kentucky Gatton College of Business and Economics, the UK Athletics Department, and Big Blue Sports Marketing has rolled out its lineup of speakers for the 13th annual UK Sports Marketing Academy (UKSMA) scheduled for May 11-13 at UK.
The UKSMA Professional Certification Program, designed for professionals with a strong interest in the field of sports marketing, is the first of its kind in the industry. The Certification Program is a rigorous academic experience taught in a university classroom setting by leading marketing faculty and sports marketing practitioners. The lineup of presenters from prominent sports organizations will include:
--Ari Fleischer, President, Ari Fleischer Sports Communications and former White House Press Secretary
--Gene Smith, Associate Vice President and Director of Athletics, The Ohio State University
--Chris McCleary, CEO, XOS Digital
--Doug Perlman, Founder and CEO, Sports Media Advisors
--Sharon Goldmacher, President & CEO, communications 21
--Mike Rowe, Principal, Anthony James Partners
--Jason Coyle, COO, Silver Chalice Ventures
--Ronnie Vandiver, Texas Zone Marketing Manager, State Farm
--Walker Jones, Director of Sports Marketing, Under Armour
--Chris Brearton, Partner, O'Melveny & Myers, LLP
--Tom Renedo, Senior Associate, Business Affairs, EA Sports
--David Kristal, CEO, Augeo
--Glenn Wong, Professor, Isenberg School of Management, University of Massachusetts Amherst
Tony Barnhart, renowned Atlanta Journal-Constitution sports writer and television broadcaster for CBS Sports, will serve as moderator during the panel sessions. For more information and a complete list of speakers, visit http://www.sportsmarketing.org. Registration is open and available through the Web site. Due to limited space, participants are encouraged to register now and to check the Web site periodically for updates.
Carl Nathe is a University of Kentucky Information Officer.