Strategic alliance announced
Lexington, KY - LEX18 TV and Pete’s Deals have entered into a strategic alliance for the promotion and delivery of local daily deal offers in Lexington.
WLEX-TV (Lex18) will begin the broadcast and promotion of Pete’s Deals on a daily basis through its distribution channels including on-air, online, text, as well as other co-branded promotional efforts moving forward.
In addition, Cordillera Television, Inc. (LEX TV parent company) has secured a first right of refusal to engage with Pete’s Deals in its other markets in Arizona, California, Colorado, Louisiana, Montana and Texas.
Pete’s Deals launched in February 2011 and has been successful from the outset through its longstanding strategic association with Smiley Pete Publishing (publishers of Business Lexington, Chevy Chaser, and Southsider) which dates back to the launch of the venture last year.
“We are happy to have engaged with Pete’s for these exciting local deals and look forward to a successful relationship,” said Pat Dalbey, General Manager of LEX18 TV, adding, “We have been looking for the right opportunity enabling us to jump into the local daily deal space here in Lexington, and Pete’s contacted LEX18 TV at just the right time.”
Pete’s Deals is led by Jim Striplin, who has a track record of successfully taking media enterprises from start-up through exponential growth. “All of us at Pete’s Deals are excited at the prospect of partnering with such outstanding organizations as LEX18 TV and Cordillera,” said Striplin. “This is a ‘game-changer’ for the local daily deal market in Lexington.”
Local Pete’s Deals will be posted as they become available at the following: www.petesdeals.com; www.lex18.com; www.smileypete.com; www.bizlex.com; www.chevychaser.com; www.southsider.com, as well as on-air at LEX18 TV, and on all social media channels of Smiley Pete Publishing, LEX18 TV and Pete’s Deals.