Lexington, KY - Neace Lukens has changed its name to Assured Neace Lukens as part of a new branding effort that will align the Louisville-based insurance agency more closely with its parent company AssuredPartners, Inc.
The new branding identity, which will be rolled out gradually in the coming months, will include elements of the name, brand and tagline of AssuredPartners, which acquired Neace Lukens in September 2011.
“This rebrand is an important next step for our company. Although our name, logo and brand have changed, our clients will still work with their same agents,” said Larry Schaefer, president of Assured Neace Lukens, in a release on the rebranding effort. “Our new brand reflects the Neace Lukens history and culture, while also showcasing our strong relationship with our parent company, AssuredPartners.”
Assured Neace Lukens will continue to offer property and casualty insurance, employee benefits services, risk management counseling and personal insurance. Clients can expect to receive more communication from the company throughout the rebranding process.