“Neat,” a new documentary about all things bourbon, is gaining key support as the production nears completion.
“We’ve been finding that bourbon is about more than the liquid in the glass - it’s about why you open a bottle, who is around you when you do,” AJ Hochhalter, the film’s executive producer, said in a news release. “When you think about the time and work put into each drop, it almost forces you to slow down and appreciate the moment”
Hochhalter said the film has garnered support at the state and local level. The Kentucky Department of Travel and Tourism signed on as a title sponsor, while Visit Lex and Louisville Tourism are city host sponsors. Hochhalter also said “Neat” is the first documentary to be approved for the new Kentucky Film Tax Incentives.
“This documentary will provide a historic as well as a cultural context for why bourbon and Kentucky are connected in ways that are unique and fascinating,” Bob Steward, secretary of the Kentucky Tourism, Arts and Heritage Cabinet, said in the release. “With the worldwide rise in popularity of bourbon, ‘Neat’ will be a beautifully filmed educational and promotional tool for the bourbon industry if not the Commonwealth itself. ‘Neat’ will further attract the interest of potential visitors to come and experience the great tourism opportunities associated with bourbon in Kentucky.”
Hochhalter said production on the feature-length film should wrap up by the end of the year ahead of a 2016 release.