Big Ass Solutions is moving beyond its trademark fans with the launch of a new division, called Haiku Home, and an expanded residential product line, which it presented at the annual Consumer Electronics Show in Las Vegas, Nevada, last week. The company’s new offerings include an updated fan model, the Haiku L Series, available now for $450, along with a new $125 wall control unit that incorporates the company’s latest smart home technology features and can be used to sync up to 16 Haiku products and other third-party devices.
In addition to the L Series fan, Haiku Home also rolled out its new Designer Series LED light fixture, priced at $149, which will be available in late April, and a Haiku HVAC unit, which is expected to be released in 2017.
To support the new division, which Big Ass expects will move hundreds of thousands of units in 2016, the company plans to create 100 new jobs over the next year and expand its Lexington facilities to create the company’s largest production facility to date, said Katheran Wasson, director of marketing for Haiku Home.
Big Ass Solutions currently employs 800, and the company has experienced roughly 30 percent revenue growth annually for the past five years, Wasson said.
The company’s swift push into the smart home tech scene since the launch its first Haiku residential fan in 2014 spurred the need for the newly branded division, said Emily Tanczyn, vice president of residential marketing and sales for Haiku Home.
“From a branding perspective, we were looking for a brand that represents not only the diversity of the products that we offer but also the size, and also one that translates globally,” Tanczyn said. “To that end, Haiku Home just made a whole lot of sense, as one of our flagship products for the residential space. We’ve seen extraordinary growth within that area and are only further excited by what’s to come in the residential market.”
For more on the new Haiku Home division of Big Ass Solutions, look for an upcoming article in the February 2016 issue of Business Lexington.