Lexington, KY - By Robbie Clark | editor
As a monthly magazine, we often wonder how we can stay connected and remain relevant to our readers during the interval between our print schedules. A month is a long time, and a lot happens in the city and in your neighborhood between issues -
and a lot of these happenings are things we want to tell our readers about, without having to wait for the next issue to roll around.
Obviously, engineering a viable, robust and active web campaign for this magazine was a natural solution; one of the many great things about the Internet is that it isn't at the mercy of publication schedules. More importantly, we hope this online push isn't something in which our readers are passively involved; your participation isn't just desired, it is going to be integral.
Unlike a tangible, printed magazine, our web presence will never be finished, and I write that with excitement and enthusiasm. As new and innovative tools become available online, as they do everyday, we will find a way to cohesively and appropriately integrate the new format into the way in which we interact with our readers.
At the moment, we will be aggressively concentrating on our new Facebook profile, Twitter account and weekly e-newsletter, which you can subscribe to now on our homepage. With these devices, as well as with our website, we'll be offering updates to stories, instant event and meeting reminders, breaking news and a whole bunch of other good stuff that you just can't do with ink and paper.
If you are familiar with any of these platforms, please take a moment to connect with us; if you aren't familiar with any of these new mechanisms, it's time to embrace the dynamic of the new frontier. I can't think of a better time or opportunity to learn than with us right now.
Ultimately, how these tools are going to be utilized has yet to be determined. I don't think anybody envisioned Facebook would be used to instigate revolutions or Twitter would be used to skirt repressive government censorship. Just like these online platforms, our social media campaign will evolve in ways that compliment the manner in which our readers wish to use them. Granted, we probably aren't going to be instituting sweeping social change, but it is our hope that they will help us continue to inform, and entertain, our readers with greater frequency.