What a topsy-turvy year 2008 has been on our P&L statements. A quartet of small-business owners answered the question, "What's the smartest financial decision you made this year and what's the not-so-smartest?"
Carol Donnelly, president KC WELLNESS, INC.
www.kcwell.com
The best financial decision I made was the purchase of a new computer system, scanner and updated software used to process health risk assessments and produce personal wellness profile reports for clients. This investment has increased our efficiency in delivering a core service offered by the company, the health risk assessment. We have also improved our capacity to deliver critical aggregate data summaries to management in a timely manner. These summaries provide a snapshot of the health of the population, a projection of return on investment for the company and the data necessary to design quality wellness programs. In retrospect, the financial decision that did not produce a positive return was the purchase of a new screening test offered as a follow-up to the health risk assessment; it was not well-received in this cautious financial environment.