Lexington, KY - A survey given to approximately 1,350 independent U.S. retailers by the Institute for Local Self-Reliance in early 2011 found that retailers in communities with "buy local" initiatives saw a 5.2 percent increase in holiday sales, while those elsewhere reported an average gain of 0.8 percent.
Holiday consumers across the nation have spoken with their wallets: Shopping local is a priority this season.
And this statistic includes Lexington, which is home to one of the 140 "buy local" organizations found nationwide.
"We are a nonprofit specifically designed to promote locally headquartered businesses that don't have the advantages of big-box-chain advertising," said Local First Lexington administrator Christin Helmuth. "Spending money at a locally headquartered store translates into parks, roads and a community that feels inclusive and inviting."
Helmuth's favorite "buy local" statistic is the multiplier effect: Buying local products from locally owned businesses keeps more money circulating close to home. Most consumers have heard of this before, but there's no better time than the holidays for a reminder.
For every dollar spent in Lexington at a locally owned business, 45 cents goes back into the Lexington community. Buying non-locally yields a 15-cent return. You can do the math.
"It is becoming clear that a greater percentage of Lexington residents are attuned to the value of supporting local businesses compared to even just a couple years ago," said Carolyn Gilles, owner of Bourbon & Beans Marketing, Strategy and Design. "More and more shoppers are recognizing that bigger is not always better. They value a strong, unique and vibrant community. The potential for locally owned businesses committed to working together could not be greater."
Buying local for the holidays is not new. Similar surveys over the past three years show that local sales gains have grown year over year.
"Lexington is such a supportive community," said Helmuth. "We've seen quite a bit of growth, and I look forward to more. The holidays are a great time to vote in favor of independent retailers with your spending."
Just a few recommendations for those that would like to keep the gift-giving local:
Who needs Amazon.com, when you have literary experts down the street? Check out ShambroLa on West Maxwell, Morris Book Shop at its new Chevy Chase locale, Wild Fig Books on Leestown Road or Unique Books in Woodland Triangle.
Lexington has its fair share of distinctive boutiques and retail stores as well. The Cotton Patch at Lansdowne is Lexington's mecca for Brighton products, as well as all things monogrammed. For the lover of vintage, try Street Scene on Regency Road. There's Lucia's World Friendly Boutique in Woodland Triangle for feel good and funky threads and accessories. Self-proclaimed lifestyle store Adele on South Ashland has something for everyone, with home decor, jewelry and gifts. And for the active friend or family member, check out John's Run/Walk Shop or John's New Classic Shoes, also on South Ashland.
For experience gifts, central Kentucky has you covered. Take a cooking class at The Wholesome Chef (10 percent of all gift card purchases go to charity) or try pottery painting at The Mad Potter. New kid on the block Great Bagel offers gift cards as well, or a massage at A Touch of Paradise Massage Center might be nice.
Take a breather from the ever-present conspicuous consumption of the holidays with tea and cake at Common Grounds on High Street or something with a bit of an edge and a side of fries at Lynagh's on Woodland and Euclid.
Local First Lexington's website (localfirstlexington.com) provides a large list of locally owned businesses as well.
"We are here to educate Lexington residents and to brand Local First throughout the holidays and throughout the year," said Helmuth, "but work for local businesses benefits the community as a whole."