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Mary Hemlepp APR

When did you last visit your company’s website? Have you reviewed every word, phone number, email address and link on every page lately? Do you know how many people visit your site each month, which pages are most popular and how long... Read more

Business

Business owners and managers may believe they’re too busy running their businesses to get involved with public policy, but that’s flawed thinking. Participating in the political process not only helps the business community but also... Read more

Business

Over the past several years, local and national charitable organizations and other nonprofits have been under the microscope. The focus on the way donor contributions are spent has created angst among donors, board members and nonprofit... Read more

Business

Women over 50 are a demographic often ignored by marketing strategies Lexington, KY - Many advertisers focus on the 18-34 demographic, which includes college students, young professionals and young families. The... Read more

Business

Lexington, KY - If you knew there was something you could do to prevent a life-threatening disease, wouldn't you do it and tell others about it? That's the premise behind a new statewide campaign to educate women about... Read more

Business

Lexington, KY - What do a talking cat, the latest cell phone technology and a catchy jingle have in common? They're all part of a quick-lunch guarantee program offered by Lexington Applebee's franchisee Thomas and King.... Read more

Business

Lexington, KY - What do a talking cat, the latest cell phone technology and a catchy jingle have in common? They're all part of a quick-lunch guarantee program offered by Lexington Applebee's franchisee Thomas and King.... Read more

Business

Lexington, KY - Have you taken a good, hard look at your marketing efforts recently? If you're like a lot of business owners and managers, you've probably cut your marketing budget over the past couple of years and sales... Read more

Business

Lexington, KY - Many of us dream of owning a vacation home in an exotic location. Connie and Bert Grayson did more than dream about it. They actually bought one. Eleven years ago, they purchased Caifiordi, a 200-year-old... Read more

Business

Lexington, KY - It's an age-old question asked mainly by men throughout history: What do women want? With women making 85 percent of all buying decisions for the household, now businesses are asking the same thing. New... Read more

Business

Lexington, KY - At age 23, many young adults are still trying to figure out what they want to be when they grow up. But in the early 1980s, Kim Knopf not only knew what she wanted to do, she also had a plan to do it.Armed... Read more

Business

Lexington, KY - Marketing people and CEOs love to talk about their brand, but not all of them communicate their brand attributes well. One way to quickly sum up a brand is through the use of a tagline or slogan. Most... Read more

Business

Lexington, KY - In my 20 years in public relations, I've heard a lot of misguided, uninformed comments about media relations. By the way, media relations is not synonymous with public relations. It is part of PR, but... Read more

Business

Lexington, KY - When determining the best way to teach your sales staff about a new product, what do you do? Schedule a meeting? Develop a brochure or a PowerPoint presentation? Do product demonstrations? Those are all... Read more

Business

Lexington, KY - Some organizations have communi-cation people in-house, but many don't. This may be because they are small and don't think they can afford it, or perhaps they don't see the need for it. Good communication... Read more

Business

Lexington, KY - Those of us who are old enough can remember O.J. Simpson running through an airport in a TV ad for a rental car company. A few years later, he's mostly remembered for running from police in an SUV.After... Read more

Business

Lexington, KY - As we approach the holiday season, there should be more on your list than goodies and gifts. Winter and the holidays offer significant opportunities for publicity. Here's why. Reporters and editors are... Read more

Business

Lexington, KY - Although most organizations develop strategic plans, marketing plans and yearly budgets, many neglect one aspect of business that could cause all of their other plans to become moot. What they are forgetting... Read more

Business

Lexington, KY - Marketing people talk a lot about integrated marketing, but very few businesses grasp the concept of using consistent messages and a variety of methods to reach target audiences. Most understand traditional... Read more

Business

Lexington, KY - I remember the days, not so long ago, when reporters were plentiful. They covered specific beats, the world was interested in real news, and the media was a watchdog. It's never been a breeze to get news... Read more

Business