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Marketing

Since Facebook became a publicly traded company in May, and subsequently failed to skyrocket on the stock market, there has been a lot of buzz among media members and public-relations professionals about the effects monetization could... Read more

Business

Women over 50 are a demographic often ignored by marketing strategies Lexington, KY - Many advertisers focus on the 18-34 demographic, which includes college students, young professionals and young families. The... Read more

Business

Lexington, KY - If you knew there was something you could do to prevent a life-threatening disease, wouldn't you do it and tell others about it? That's the premise behind a new statewide campaign to educate women about... Read more

Business

Lexington, KY - What do a talking cat, the latest cell phone technology and a catchy jingle have in common? They're all part of a quick-lunch guarantee program offered by Lexington Applebee's franchisee Thomas and King.... Read more

Business

Lexington, KY - What do a talking cat, the latest cell phone technology and a catchy jingle have in common? They're all part of a quick-lunch guarantee program offered by Lexington Applebee's franchisee Thomas and King.... Read more

Business

Lexington, KY - Have you taken a good, hard look at your marketing efforts recently? If you're like a lot of business owners and managers, you've probably cut your marketing budget over the past couple of years and sales... Read more

Business

Lexington, KY - Many of us dream of owning a vacation home in an exotic location. Connie and Bert Grayson did more than dream about it. They actually bought one. Eleven years ago, they purchased Caifiordi, a 200-year-old... Read more

Business

Lexington, KY - Dwell time" refers to those often overlooked but highly valuable moments your customer spends considering your company. It's defined as the time a customer spends with you in the absence of buying or... Read more

Business

Lexington, KY - It's an age-old question asked mainly by men throughout history: What do women want? With women making 85 percent of all buying decisions for the household, now businesses are asking the same thing. New... Read more

Business

Lexington, KY - Ever wonder how big advertising firms create successful campaigns? One way is by creatively managing their teams, and you can, too. Your team can encompass your internal staff, your ad agency, marketing... Read more

Business

Lexington, KY - Recently, I was developing an Internet advertising proposal with a client, until they sent me a short note that cut to the chase."We have a new client that works on websites and seo's (sic)," the... Read more

Business

Lexington, KY - At age 23, many young adults are still trying to figure out what they want to be when they grow up. But in the early 1980s, Kim Knopf not only knew what she wanted to do, she also had a plan to do it.Armed... Read more

Business

Lexington, KY - In my recent video on the Business Lexington website, I talked about how customers own your brand. Their emotional attachments are the most powerful part of your brand. People go with what they know,... Read more

Business

Lexington, KY - Marketing people and CEOs love to talk about their brand, but not all of them communicate their brand attributes well. One way to quickly sum up a brand is through the use of a tagline or slogan. Most... Read more

Business

Lexington, KY - In my 20 years in public relations, I've heard a lot of misguided, uninformed comments about media relations. By the way, media relations is not synonymous with public relations. It is part of PR, but... Read more

Business

Lexington, KY - Perhaps you've noticed the huge changes in advertising. Contrary to popular opinion, print has its place in your media plan, TV and radio are still good buys, and the phone book - well, maybe that one... Read more

Business

Lexington, KY - Beyond coffee, surviving in your job requires innovation. Sure, showing up on time helps, but companies want people whose contributions set the business apart from the competition or improve operations.... Read more

Business

Lexington, KY - When determining the best way to teach your sales staff about a new product, what do you do? Schedule a meeting? Develop a brochure or a PowerPoint presentation? Do product demonstrations? Those are all... Read more

Business

Lexington, KY - Some organizations have communi-cation people in-house, but many don't. This may be because they are small and don't think they can afford it, or perhaps they don't see the need for it. Good communication... Read more

Business

Lexington, KY - Those of us who are old enough can remember O.J. Simpson running through an airport in a TV ad for a rental car company. A few years later, he's mostly remembered for running from police in an SUV.After... Read more

Business